About ITA
What is ITA?
The ITA International Trade Fair Academy provides on-site Academy Courses in International Trade Fair Management, in-house Staff & Exhibitor Training, Management Coaching and Lectures, aimed at exhibition and conference professionals. ITA originates from KME Consulting Group, a specialized consultancy and premium matchmaking provider for the international exhibition & conference industry, headquartered in Berlin, Germany.
What do we offer?
To enhance the field-oriented and strategic skills of exhibition & conference managers, the International Trade Fair Academy has four main areas of expertise:
ITA 4-cornerstone philosophy
With an emphasis on sensible interlinking of theory and practice the ITA activities have four core values. Our courses:
- Are based on the needs of the exhibition & conference business as a service industry.
- Combine theory and practice via relevant case studies.
- Have a modern, methodical approach.
- Integrate local specifics and international components.
ITA Background
KEA Korean Exhibition Academy
The impetus to build up the International Trade Fair Academy goes back to the year 2006, when a 3-day educational program ‘KEA Korean Exhibition Academy’ was conceptualized. The first 3 courses were organized in 2007 and 2008 in Seoul, South Korea, in partnership with the Association of Korean Exhibition Industries (AKEI) and the Korean Trade-Investment Promotion Agency (KOTRA) under the patronage of MOCIE Ministry of Commerce, Industry and Energy.
ITA International Trade Fair Academy
In 2008 the course structure was further developed. The ITA International Trade Fair Academy as KME Consulting Group its training & coaching division was set up at the beginning of 2009. In May 2009 the first 3-day ITA International Trade Fair Management course was successfully held in Mumbai, India.
