Trainer

Sinisa Zaric

Prof. Dr. Sinisa Zaric

Director of the Center of International Studies, Faculty of Economics
University of Belgrade

Background

Sinisa Zaric is a full professor of the faculty of economics at the University of Belgrade, focussing among others on event marketing. For more than 10 years Zaric has been the CEO of Belgrade Fair as well as of the World Trade Center in Belgrade (1990 - 2000). Actually he is a counsellor of Adriatic Fair, Budva, Montenegro and Director of the Center of International Studies, faculty of economics, at University of Belgrade.

He is the author of the “Trade Show Manual” and the editor of “Trade Shows and Positioning”. Zaric combines rich personal experience in trade fair and exhibition management with an outstanding academic career as an expert for e.g. for market structures and event marketing.