Academy Courses
The basic approach behind the Academy Courses is to combine internal know-how with external expertise through guest lecturers and trainers. We also join forces with local key players in the exhibition and event industry as partners for specific market regions.
The Academy Courses cover the topic of:
The Academy Courses focus among others on Exhibition Marketing & Project Management, Conference Management, Venues/Sales Management, Statistics & Auditing Crisis & Risk Management as well as International Markets and Portfolio Development.
The courses are characterised by
- An intensive training period with practice-oriented teaching.
- Orientation to the international market.
- English, the language of the business world, as a teaching language.
- Internationalism via the ITA cooperation with partners all over the world.
- Training of intercultural management skills through international lecturers.
- University endorsed certification for the participation at ITA.
The ITA courses address the following young exhibition professionals:
- Exhibition & event organisers.
- Conference managers
- Venue management
- Related service providers
- Trade associations, active as exhibition organisers
- Trade promotion institutions
ITA gives you the unique chance to learn from and network with regional exhibition industry leaders during the International Exhibition Night which is usually held in the evening of the second course day. The evening incorporates a Panel Discussion with local industry experts and a networking dinner.
