Course Content

Basic Course

The Basic Course is a 3 day course of 30 hours (each 45 minutes) incorporating a Round Table with Participants and a Panel Discussion with senior exhibition industry leaders. The topics hereunder are examples. The course structure allows to integrate specific local content and needs in cooperation with the local ITA partners acting as a co-organisers.

Day 1

C 1 Framework Conditions for Exhibition Management
C 2 Market transparency & exhibition data auditing
C 3 Basics of marketing management
C 4 Exhibition marketing & customer relationship management

Round Table with Participants

Day 2

C 5 Exhibition project management
C 6 Trade fair evaluation & matchmaking
C 7 International portfolio development & cooperation
C 8 How to survive in crisis times

International Exhibition Night (Panel Discussion & Networking Dinner)

Day 3

C 9 Conference management
C 10 International exhibition markets
C 11 Regional market parameters
C 12 Future challenges for the exhibition industry

Examination

Closing Session