ITA News
05.08.2009ITA International Trade Fair Academy cooperates with Akademie Messe Frankfurt
ITA International Trade Fair Academy and Akademie Messe Frankfurt have agreed to cooperate to make their expertise available outside of Germany regarding joint exhibition trainings.
Starting in 2006, the Berlin based International Trade Fair Academy has set up its own university endorsed on-site courses in International Trade Fair Management (ITM) aimed at exhibition and conference professionals. It also provides in-house Staff Training as well as Exhibitor Training programs. ITA’s portfolio is complemented by Top Management Coaching and Lectures.
High quality in training events
“We have chosen to cooperate with ITA as international partner because we experienced their high quality work in training events. Together with ITA, the Messe Frankfurt team can offer its services at an increasing number of locations where Messe Frankfurt is holding and organising trade fairs.” says Béatrice Klocke, director of Akademie Messe Frankfurt.
ITA is the training and coaching division of KME Consulting Group, a specialised consultancy and premium matchmaking provider for the international exhibition & conference industry.
“In addition to our own projects, the cooperation with Messe Frankfurt - one of the globally leading exhibition organisers - brings the International Trade Fair Academy in the position to be even more active in important international exhibition markets” underlines Dr. Hermann Kresse, President & CEO of KME Consulting Group.
Partnership with Indian Exhibition Industry Association
After three Academy Courses in 2007 and 2008 in Seoul, South Korea the ITA International Trade Fair Academy approached the Indian market in 2009. It provided a 3-day course in Mumbai in May and will hold the next Academy Course in October in New Delhi, in partnership with the Indian Exhibition Industry Association (IEIA).
The Academy Courses combine internal know-how with external expertise through guest lecturers and trainers, joining forces with local key players in the exhibition and event industry as co-organisers and partners for specific market regions.
