ITA supports initiative “Your Key to Trade Fair Success”
Among ITA’s endeavours to enhance the efficiency of trade fairs as top marketing tools, the International Trade Fair Academy has chosen to endorse the new initiative “Your Key to Trade Fair Success”, set off by Meplan GmbH, part of the Munich Fairs International group.
The initiative has two target groups: It offers the possibility to exhibitors to broaden their trade fair know how for all exhibition project steps, reach their objectives and measure the return on investment.
On the other hand the tool box boosts the customer relationship management of organisers. The package of measures includes theoretical trade fair know how as well as practical trade fair assistance, e.g. through a web based budget planner and invitation management, complemented by lead management and a cost calculator for booth design.
ITA is now supporting this initiative, presenting some of the tools as examples in its training modules.
