Course Content
The Advanced Course consists of two courses per year, a summer and winter academy (together 60 hours), giving the chance to split the course content and to add additional subjects.
Each course is based on a 3 day course format with 30 course hours. The topics hereunder are examples. The course structure allows to integrate specific local content and needs in cooperation with the local ITA partners acting as a co-organisers.
Exhibition Market
- Basic conditions for international exhibition management
- The regional exhibition market and its challenges
- Market transparency & exhibition data auditing
- Basics of exhibition marketing
- Target group marketing: B2B & B2C events
- Branding in the exhibition industry
Project Management
- Project management for exhibition organisers
- Exhibition services management
- Sales Management
Exhibition Market
- Market research & future challenges for the exhibition industry
- Trade fair evaluation & matchmaking
- Intercultural management
- Customer relationship management
- Public relations & media
- Sponsorship programs
- Venue & facility management
- Professional congress management
- Crisis & risk management
