Staff & Exhibitor Training
ITA offers taylored in-house training measures for companies.
The training focusses on topics, such as:
- International marketing & branding
- Customer relationship management
- Project & data management
- Exhibition statistics & auditing
- Exhibition sales management
- Crisis & risk management
- Conference management
- Portfolio development / implementation of new events
- International benchmark standards for organisers
The training for exhibiting companies (small & medium-sized firms, large businesses and members of associations) comprise modules, such as:
- Regional and international market strategies:
Why & which trade fairs and exhibitions? Improve your selection. - Guidelines for the effective participation in exhibitions:
How to streamline your planning process? - Trade fair evaluation:
How to increase your return on investment (ROI) and return on objectives (ROO) as an exhibitor?
How to qualify your leads and improve response rates? - How to target your PR & marketing in the pre and post show process?
- Successful post show reporting
- Further topics: Please tell us what your needs are!
